Media Planning and Buying

Our process is simple yet effective:

Through our comprehensive research, we identify the best media platforms to complement your business that will also deliver your message directly to its most demographically suited market. With our reputation and the carefully crafted media relationships we have built up over many years, we then negotiate with the relevant media outlets to get the most cost effective media strategy in place.

Whether you are looking for a short term, individual advertisement, or a long term strategic campaign, we are able to cater to your exact requirements.

Upon your approval we then book your media, complete with outstanding content relative to your objectives and based on your target market.  We coordinate and deliver this on time, every time.

Our follow up procedure allows us to track the precise impact your media campaign has had–resulting in a full analysis and subsequent briefing determining how effective the media strategy used was in attracting the audience to your brand.

Our Media Buying services at Ideal Media Management are all encompassing and are designed to maximise your media value. In simple terms, we purchase relevant and demographically suited advertising space that is purpose built for your specific business and budget.

Whether it be in television, radio, print or internet advertising, with our vast industry experience and outstanding research abilities, we ascertain the best suited media space for your business that not only delivers the greatest possible results, but also optimises communicating the necessary message to your target market.